The most successful way to use affiliate programs is to only promote products, services, and offers that match the needs and wants of your audience. Consider why they came to your site, watched your YouTube video, joined an email marketing list, or followed you on social media.
Be like your audience, think like your audience. Understand how they feel and anticipate their next moves.
What do you offer that they are looking for? Ensure that the affiliate products you are promoting provide a solution to your audience’s problems.
If you write about sports, don’t place printer ink ads just because everyone has a printer and these programs have a high yield. People who come to read reviews or get stats for their favorite teams don’t think about these things when they are on your site.
The more relevant the ads are to your readers, the more likely they are to use them. An interesting way to look at affiliate marketing is this: Educating your audience about related products and services that they might be interested in can be seen as a form of content value added.
Not only does knowing your audience give you better success with the products you promote, but it can help guide you in the best places to market, advertise and promote your website to attract visitors in the first place.
The better you know your audience, the better you can use demographics, psychological characteristics, and other information, to better target your audience when advertising on platforms like Facebook.
Written by: Ahmed Rashid, MBA-UK